profile : thoughts

William Baxter
William was co-founder of Baxter & Platts, the country’s leading independent contract caterer until its sale to Granada in 1997.  His reputation has been built on client care and creating a rewarding and exciting environment in which to work. Career highlights include receiving the coveted award of “Food Service Caterer of the Year 1996” and “Contract Caterer of the Year 1997”.

Mike Smith
Mike brings to BaxterSmith sound operational experience from a career spanning twenty years catering.  His most recent role was managing director of Baxter & Platts whose turnover was in excess of £100m. His attention to detail and ability to manage and motivate a team ensures a successful future for everyone who chooses to work at BaxterSmith.

Jane Stallard
Jane brings in-depth experience of the industry to the financial management role both at a local and strategic level. Jane’s role ensures we are at the vanguard of IT development.  The solutions this effects within the company allows us to focus on the core business of good food and excellent service.

Clare Parkinson
Clare’s track record includes the coveted award of Sales Person of the Year two years running from the Institute of Sales Management. Clare brings with her an intimate knowledge of catering trends and technologies that assist in the development of innovative catering solutions in a climate where quality and price are of equal importance.

Alan Aitken
Alan Aitken joined the team as managing director of
BaxterSmith Scotland in October 2002.  With 30 years’ catering experience, both national and international, he has worked with and for some of the biggest and best-known names in foodservice. His knowledge of the local market is unrivalled.